Shopblogger posts a photo from some marketing mag, the word "Vertrauen" composed of letters from fonts of well-known brand names. The only one I'm not sure of is the R. RTL? How many can you figure out? (It's not really all that hard, which I guess is the point. Our brains are saturated with this kind of name/logo recognition.)
Posted by Heather at May 15, 2005 03:35 PM
Comments
yes, the R must be from RTL, am pretty sure about that. and of course the letters are chosen so that we easily recognize them, that's the whole point. pick them from any less well known brand, and we'd have trouble finding out which one it is from - even if we know that particular brand.
Posted by: rrho at May 16, 2005 04:39 PM